Increasing in D2C (Direct to Customer) i.e. E-Commerce Website
The Demand for E-Commerce websites are rapidly increasing from last 5 Years. The online shopping had influence people all over the world. With the help of this sites it is possible now to purchase any product or service without going anywhere or by sitting at home with just a single click. The sites like Flipkart, Amazon, snap deal, etc are the best example of D2C.
D2C market is open 24*7 is the biggest advantages. Along with this there are other advantages like cost effective in nature (because it deals directly to customer not any retailer), Selling Globally the product by sitting in a particular corner or a place, can access by anywhere & from any screen from Desktop to smartphone, Branding, time saver.
Smartphones have over took this D2C market. As per the research found the most view device is smartphone from which Sites are visited the most then desktop or tabs. Since, it does not required any wiring to connect and allows us to purchase product from any corner of the world. The most view age group is from 18 to 65 years found.
The payment gateway is as easy as shopping on the site, with the help of few clicks payments is done. Online payment can also provide you additional discount eg. 5% off on HDFC Credit Card (If payment is done from HDFC Credit Card you make get discount of 5%). There are hardily 3 to 4 steps for make payment.
D2C is the easiest & most Popular way of shopping followed by most of the people Now-a-Days.
Search Engine Marketing (SEM)
What is Search engine marketing?
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it's never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to pay search advertising.
Why it is Important?
In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing Value. As an added bonus, each visitor incrementally improves the website's rankings in organic search results.
Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.
How does it works?
In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results.
These ads appear in prominent locations on the page – along with the other search listings that match your keywords. The paid listings are highly relevant to your specific search, making it likely that you will click on them.
Google, Yahoo& Bing is a platform where these Ads are found.
How to Set Up Campaign?
When setting up a campaign within an SEM network, the marketer is prompted to:
- Choose a keyword as per the required website or a product or services you are searching for
- Selecting a location for the ad to be displayed within is very important
- Create a text-based ad to display in the search results;
- Bid on a price they are willing to pay for each click on their ad.
Social Media Marketing (SMM)
There are so many social media channels you can use today to put your brand in front of your ideal customers. However, you need a social media presence that targets the right audience with consistent interactions to promote your brand.
Social media automation makes this possible.
As a social media marketer, you need to have a social media strategy to help you plan and post content. Social media automation helps you plan and schedule content so you can publish it at the right times.
Some other benefits of automating your social media marketing campaigns include:
- Most Visible
Social media automation works for you 24/7 so that you are always available to customers. You can stay in touch with your audience when they are active.
It helps us to create a working social media strategy. It ensures your messages are visible to the audience and helps you reach them on time.
You have complete control over content shared, times of posting, and frequency. Automation tools allow you to schedule posts after creating them. They then publish at the times of your choosing. They also make it easy for you to post your content on different platforms frequently.
Since it provide us with insights on how your content is performing, it becomes easier to reach your target customers.
- Time Effective
It allows you to manage all of your accounts from one location. You can respond to requests, customer service issues, comments, @replies, and questions on time, without having to login to different platforms manually.
Ever felt like there's not enough time in a day to handle all of your social media accounts? Scheduling posts, replying to mentions, and maintaining an active presence on all platforms can be overwhelming.
With more time, we can ensure the right content and messaging on each platform. You will also have more time to craft appropriate images, especially if the automation app has image editing capabilities.
Some automation tools help you find trending topics and discover content that resonates with your target audience.
Automation also gives you time to A/B test your marketing campaigns. You will be able to find out what content or message is working best, and support your findings with real data.
Social media automation also gives you time to check on marketing campaign reports and analysis. Insights you get help you identify areas to improve in the future campaigns. They can also show you what effect your current efforts have on your target audience.
- Be Consistent
Consistency is essential in social media marketing. Your message and how you deliver it should be consistent. You may feel like a robot repeating the same message and using the same language, but this is a big part of branding.
It allows us to have publishing schedules across multiple platforms. 83% of marketers say social media post scheduling is the most suitable use of marketing.
Delivering content predictably and effectively grows your follower base. If your audience knows when you will post next, and they will look forward to reading it.
WhatsApp Marketing Campaign
What is WhatsApp marketing?
WhatsApp marketing we can easily send massive amount of What'sApp messages to your targeted customers as we all know WhatsApp is really a great tool for messaging and is nearly free of cost. It has got everything including SMS, MMS. But today V-Touch Solutions is an internet marketing firm, and have decided to go into WhatsApp marketing because this application has the potential of getting clients for local businesses more than any other thing. It can be the best local marketing resource.
Steps to Run WhatsApp Campaign are a follows
After Downloading WhatsApp it is very important to set as in a business WhatsApp mode. Business WhatsApp is as same as a normal WhatsApp. It is very easy to use.
There are few major Steps should be followed to setup WhatsApp Campaigns are as follows:-
-Groups, every member can chime in and can also see the responses of everyone else
The first thing to run a WhatsApp Marketing Campaign is knowing the right way to use it. In Groups WhatsApp Marketing lets you make a group of maximum 256 people and you can share message, videos, and photos to all of them at onceBombarding messages to customers can lead you to "BLOCKED FOR LIFETIME" and no marketer would ever like to face such scenarios. WhatsApp Marketing Campaigns is similar to Email Marketing strategy in which you need to take consent to contact via email from the users to run it successfully.
- WhatsApp allows us to message or to call or video call to your prospects or send some recorded audio snippets to them. You can directly chat with other users who are on your phone contact list, in a similar way as any chat program would work.
–Through broadcast lists in WhatsApp Marketing Campaign, you can send a message to anyone in your contact list who has your number saved in the address book of their phones
This is similar to the BCC (Blind Carbon Copy) in emails and your contacts will see a broadcast message in similar way as they see a normal message
Contacts' reply to a Broadcast message appears as a normal one-to-one message. You can send a broadcast messages simultaneously to 256 contacts.