Current Affairs

1. Facebook hosts submit for creativity in mobile video advertising

Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds.

ET Online|
Oct 11, 2019, 10.09 AM IST

2. Twitter admits users data may have been used for advertising

The US-based company noted that it could not say "with certainty" how many people were impacted by this, but asserted that "no personal data was ever shared externally with our partners or any other third parties".

Oct 09, 2019, 08.24 PM IST

3. Brands find a backdoor to advertise on WhatsApp

Companies are hoping to make their presence felt through branded GIFs and stickers on WhatsApp.

Megha Mandavia,
ET Bureau|
Updated: Jul 15, 2019, 10.13 AM IST

4. Google considers changes to political ad policy

Managers at Google are considering changing policies on political advertising in the midst of a raging public debate on the topic, according to a person familiar with the company's plans...


  • November 08, 2019, 09:07 IST

5. YouTube LeaderBoard: Ads that created buzz online

Ads that broke through the clutter and made a mark in the viewers' mind in the month of September...


  • October 21, 2019, 07:53 IST
  • Updated: October 21, 2019, 08:19 IST

6. Amazon eating Google online search ad share: eMarketer

Ads displayed along with query results at shopping sites are seen as having good odds of catching the eyes of consumers while they are intent on buying something...


  • October 15, 2019, 17:16 IST

7. Facebook to pay $40 million for inflating data on video ads

Advertisers sued the social networking platform for overstating video-viewing metrics over an 18-month period from 2015-16


  • October 09, 2019, 10:00 IST

8. Google launches Adsense in Marathi

After Hindi, Bengali, Tamil, and Telugu, Marathi will be the fifth language supporting AdSense


  • October 08, 2019, 15:21 IST

9. E-com calling: Shoppable ads pop up on TikTok

Tapping on the video advertisement pushes users to a microsite experience where they can browse and shop while still being on the TikTok app. TikTok had rolled out this format in the US a few months back...

Megha Mandavia

  • ET Bureau
  • October 19, 2019, 12:25 IST

10. Netflix International emerges as top advertiser, while YouTube is the most preferred publisher: TAM AdEx

Netflix tops the charts as the most advertised brand
  • Vainavi Mahendra
  • ETBrandEquity
  • September 12, 2019, 13:04 IST
  • Updated: September 17, 2019, 17:12 IST

11. PDOL launches #GreaterTogether digital campaign promoting platinum love bands

The experiential brand film conceptualized and developed by DentsuWebchutney talks about how two individuals join forces to be '#GreaterTogether'

by exchange4media Staff

Published - 22 hours ago Updated: Nov 19, 2019 5:52 PM

12. Syska records 125% growth in festive sales on e-commerce platforms: Rajesh Uttamchandani

by ShreshthaVerma

Published - 6 hours ago Updated: Nov 20, 2019 10:48 AM

13. Cannes Lions: Indian agencies say they are strong contenders for the new category

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

by ShikhaPaliwal

Published - 1 day ago Updated:Nov 19, 2019 9:28 AM

14. Google restricts data sharing for targetted advertisements

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

by exchange4media Staff

Published Nov 18, 2019 11:06 AM Updated:Nov 18, 2019 11:06 AM

15. Platinum Outdoor uses cutting-edge technology for Vodafone's OOH campaign

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

by exchange4media Staff

Published- Nov 12, 2019 4:45 PM Updated:Nov 12, 2019 4:49 PM

16. Digital marketing company Social Beat gets three new EVPs

Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. AvinashShenoy, Pratiksha Sinha and TuhinaBapuli will be joining their leadership team as EVP for Mumbai and Bengaluru.

by exchange4media Staff

Published- Nov 12, 2019 4:45 PM Updated:Nov 12, 2019 4:49 PM

17. Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy

Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.


Aug 31, 2019, 10.31 AM IST

18. Laqshya Media Group's OMI partners with Titan to launch 'Raga and Maritime' campaign

The campaign will continue for 25 Days comprising of around 2 lakhs sqft across India

by exchange4media Staff

Published- Nov 4, 2019 4:46 PM Updated:Nov 4, 2019 4:46 PM

19. Google ad revenue up to US$33 billion in Q3 2019

Google's parent company Alphabet's net income for the quarter has been recorded as $7 billion

by exchange4media Staff

Published- Oct 30, 2019 7:51 PM Updated:Oct 30, 2019 7:51 PM

20. GroupM launches new publication - Media Landscapes

Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands

by exchange4media Staff

Published- Oct 29, 2019 6:28 PM Updated: Oct 29, 2019 6:28 PM

21. Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?

Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.


Jun 08, 2019, 11.21 AM IST

22 .Ecommerce companies top digital advertisement spend charts

Amazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital AdEx data by TAM Media Research for e-commerce and online shopping category.

23. Ad agencies, outdoor ad association agrees on standard operating procedure

The SOP will help in regulating the largely unorganised and fragmented outdoor advertising industry, which include billboards, street, roads, highways, transit, and alternative media.


Gaurav LaghateET Bureau|

Updated: Nov 15, 2017, 06.20 PM IST

5. YouTube LeaderBoard: Ads that created buzz online

This week we feature ads which broke through the clutter and made a mark in the viewers' mind in the month of August


  • September 14, 2019, 07:49 IST

25. Facebook advertising rates double with fresh news feed algorithm

Prior to the algorithm change in January, average cost per thousand impressions, also called cost per mile (CPM) — which refers to the price of 1,000 advertising impressions on a webpage — on Facebook was around Rs 150.

ShambhaviAnandET Bureau|
Sep 16, 2018, 11.21 PM IST

26. India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupM

As per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expected to be about 3.6%.


Gaurav LaghateET Bureau|

Feb 12, 2019, 10.08 PM IST

27. Google India spent Rs 1,100 cr on media investments in 2018

Google said its campaigns run across a dozen product categories including video, hardware, payments, Maps, search and cloud.


Samidha SharmaET Bureau|

Updated: Jan 24, 2019, 09.19 AM IST


The two shops will handle media and creative, respectively, following separate reviews, sources say


Lindsay Rittenhouse. Published on November 18, 2019.


In this oversaturated direct-to-consumer market, it is imperative that companies invest in the right partners to ensure brand growth. Between intense competition and the need to control costs, it's easy for DTC brands to believe that advertising on TV is beyond their budgets. But increasingly, marketers are discovering TV offers DTC brands expert, customized strategies that are cost-efficient, mindful of ROI—and perfectly in tune with the unique qualities that made these brands stand out in the first place.

By Ad Age Studio 30 . Published on November 14, 2019.


Says political clout on its platform should be 'earned and not bought'


Garett Sloane. Published on November 15, 2019.