1. Facebook hosts submit for creativity in mobile video advertising
Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds.
ET Online|
Oct 11, 2019, 10.09 AM IST
2. Twitter admits users data may have been used for advertising
The US-based company noted that it could not say "with certainty" how many people were impacted by this, but asserted that "no personal data was ever shared externally with our partners or any other third parties".
PTI|
Oct 09, 2019, 08.24 PM IST
3. Brands find a backdoor to advertise on WhatsApp
Companies are hoping to make their presence felt through branded GIFs and stickers on WhatsApp.
By
Megha Mandavia,
ET Bureau|
Updated: Jul 15, 2019, 10.13 AM IST
4. Google considers changes to political ad policy
Managers at Google are considering changing policies on political advertising in the midst of a raging public debate on the topic, according to a person familiar with the company's plans...
Bloomberg
- November 08, 2019, 09:07 IST
5. YouTube LeaderBoard: Ads that created buzz online
Ads that broke through the clutter and made a mark in the viewers' mind in the month of September...
ETBrandEquity
- October 21, 2019, 07:53 IST
- Updated: October 21, 2019, 08:19 IST
6. Amazon eating Google online search ad share: eMarketer
Ads displayed along with query results at shopping sites are seen as having good odds of catching the eyes of consumers while they are intent on buying something...
PTI
- October 15, 2019, 17:16 IST
7. Facebook to pay $40 million for inflating data on video ads
Advertisers sued the social networking platform for overstating video-viewing metrics over an 18-month period from 2015-16
IANS
- October 09, 2019, 10:00 IST
8. Google launches Adsense in Marathi
After Hindi, Bengali, Tamil, and Telugu, Marathi will be the fifth language supporting AdSense
ETBrandEquity
- October 08, 2019, 15:21 IST
9. E-com calling: Shoppable ads pop up on TikTok
Tapping on the video advertisement pushes users to a microsite experience where they can browse and shop while still being on the TikTok app. TikTok had rolled out this format in the US a few months back...
Megha Mandavia
- ET Bureau
- October 19, 2019, 12:25 IST
10. Netflix International emerges as top advertiser, while YouTube is the most preferred publisher: TAM AdEx
Netflix tops the charts as the most advertised brand
- Vainavi Mahendra
- ETBrandEquity
- September 12, 2019, 13:04 IST
- Updated: September 17, 2019, 17:12 IST
11. PDOL launches #GreaterTogether digital campaign promoting platinum love bands
The experiential brand film conceptualized and developed by DentsuWebchutney talks about how two individuals join forces to be '#GreaterTogether'
by exchange4media Staff
Published - 22 hours ago Updated: Nov 19, 2019 5:52 PM
12. Syska records 125% growth in festive sales on e-commerce platforms: Rajesh Uttamchandani
by ShreshthaVerma
Published - 6 hours ago Updated: Nov 20, 2019 10:48 AM
13. Cannes Lions: Indian agencies say they are strong contenders for the new category
Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020
by ShikhaPaliwal
Published - 1 day ago Updated:Nov 19, 2019 9:28 AM
14. Google restricts data sharing for targetted advertisements
Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear
by exchange4media Staff
Published Nov 18, 2019 11:06 AM Updated:Nov 18, 2019 11:06 AM
15. Platinum Outdoor uses cutting-edge technology for Vodafone's OOH campaign
Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra
by exchange4media Staff
Published- Nov 12, 2019 4:45 PM Updated:Nov 12, 2019 4:49 PM
16. Digital marketing company Social Beat gets three new EVPs
Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. AvinashShenoy, Pratiksha Sinha and TuhinaBapuli will be joining their leadership team as EVP for Mumbai and Bengaluru.
by exchange4media Staff
Published- Nov 12, 2019 4:45 PM Updated:Nov 12, 2019 4:49 PM
17. Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy
Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
ETBrandEquity|
Aug 31, 2019, 10.31 AM IST
18. Laqshya Media Group's OMI partners with Titan to launch 'Raga and Maritime' campaign
The campaign will continue for 25 Days comprising of around 2 lakhs sqft across India
by exchange4media Staff
Published- Nov 4, 2019 4:46 PM Updated:Nov 4, 2019 4:46 PM
19. Google ad revenue up to US$33 billion in Q3 2019
Google's parent company Alphabet's net income for the quarter has been recorded as $7 billion
by exchange4media Staff
Published- Oct 30, 2019 7:51 PM Updated:Oct 30, 2019 7:51 PM
20. GroupM launches new publication - Media Landscapes
Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands
by exchange4media Staff
Published- Oct 29, 2019 6:28 PM Updated: Oct 29, 2019 6:28 PM
21. Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?
Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
ET CONTRIBUTORS|
Jun 08, 2019, 11.21 AM IST
22 .Ecommerce companies top digital advertisement spend charts
Amazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital AdEx data by TAM Media Research for e-commerce and online shopping category.
23. Ad agencies, outdoor ad association agrees on standard operating procedure
The SOP will help in regulating the largely unorganised and fragmented outdoor advertising industry, which include billboards, street, roads, highways, transit, and alternative media.
By
Gaurav LaghateET Bureau|
Updated: Nov 15, 2017, 06.20 PM IST
5. YouTube LeaderBoard: Ads that created buzz online
This week we feature ads which broke through the clutter and made a mark in the viewers' mind in the month of August
ETBrandEquity
- September 14, 2019, 07:49 IST
25. Facebook advertising rates double with fresh news feed algorithm
Prior to the algorithm change in January, average cost per thousand impressions, also called cost per mile (CPM) — which refers to the price of 1,000 advertising impressions on a webpage — on Facebook was around Rs 150.
ShambhaviAnandET Bureau|
Sep 16, 2018, 11.21 PM IST
26. India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupM
As per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expected to be about 3.6%.
By
Gaurav LaghateET Bureau|
Feb 12, 2019, 10.08 PM IST
27. Google India spent Rs 1,100 cr on media investments in 2018
Google said its campaigns run across a dozen product categories including video, hardware, payments, Maps, search and cloud.
By
Samidha SharmaET Bureau|
Updated: Jan 24, 2019, 09.19 AM IST
28. PINTEREST NAMES MEDIAHUB AND 72ANDSUNNY ITS AGENCIES OF RECORD
The two shops will handle media and creative, respectively, following separate reviews, sources say
By
Lindsay Rittenhouse. Published on November 18, 2019.
29. WHY DIRECT-TO-CONSUMER BRANDS ARE SPENDING MORE ON TV ADVERTISING
In this oversaturated direct-to-consumer market, it is imperative that companies invest in the right partners to ensure brand growth. Between intense competition and the need to control costs, it's easy for DTC brands to believe that advertising on TV is beyond their budgets. But increasingly, marketers are discovering TV offers DTC brands expert, customized strategies that are cost-efficient, mindful of ROI—and perfectly in tune with the unique qualities that made these brands stand out in the first place.
By Ad Age Studio 30 . Published on November 14, 2019.
30. TWITTER DETAILS POLITICAL AD BAN THAT IS COMING NEXT WEEK
Says political clout on its platform should be 'earned and not bought'
By
Garett Sloane. Published on November 15, 2019.
