Digital Advertising

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Digital Advertising

Digital, or online advertising, is one of the fastest growing, widest-spread and most cost-efficient forms of advertising available today.

Thanks to the wide range of opportunities available for connecting with an audience online, there are many forms of digital advertising including search engine marketing (SEM), social media marketing, display advertising (including web banner advertising) and mobile advertising. Advertising can be done through text, images, videos or a combination of media.

Digital advertising can work in tandem with more traditional advertising channels, such as radio, TV and print, but is also effective as a stand-alone advertising solution. Likewise, while digital advertising does not replace the need for good SEO (search engine optimisation), paid online advertisements can be a potent part of your online marketing strategy.

Digital advertising is a powerful sales tool:

  • Increase your reach to new audiences
  • Connect with your market where they are online
  • Improve brand awareness
  • Track and analyse ROI results
  • Drive more conversions and sales

Is digital advertising right for your business?
With the huge range of options available, digital advertising can benefit almost every business. Digital advertising can help whether you are trying to attract more prospects to your website, drive more sales through e-commerce or build your brand’s reach and reputation.

But getting through all the options can be overwhelming.

To get the most return on your investment, you need to make sure you are selecting the right platforms, creating effective advertisements and applying changes based on ongoing analyse of your results. Getting your digital marketing set-up for success from the start and managed carefully during the life of your campaigns can you save you a lot of money (not to mention deliver better results!).

Why use Baker Marketing’s digital advertising services?
At Baker Marketing, we can help you get the best return on your advertising investment with our data-driven online advertising services.

We can help with all your digital advertising needs:

  • Advertising Strategy Planning:
    Ensure your advertising meets your business objectives with the right plan
  • Platform and Audience Selection:
    Identify the right platforms and target market for your campaigns
  • Keyword Research: Find and use the right keywords to get better visibility and conversions
  • Advertisement Creative Development:
    Develop powerful, persuasive advertisements in any medium
  • Campaign Analysis and Optimisation:
    Monitor results and apply data-backed changes to maximise the effectiveness of your spend
  • Training and Up-Skilling:
    Learn the basics, keep up with technical changes and discover more ways to improve your advertising with our tailored training for you or your team

Search & Display Advertising Services: Info at Touch can optimize your search engine advertising campaigns to show text ads on the search engine results pages of Google, Bing, and Yahoo with specific keyword targeting. We can also give you maximum visibility with image ad placements on websites across the internet through display advertising services.

Social Media Advertising Services: Info at Touch can target specific audiences on Facebook, LinkedIn, and Twitter to gain visibility in their social feeds. This will allow you to take advantage of many ad formats to showcase your products and services in the best way possible. Social media advertising services will drive website traffic and build your remarketing lists with inexpensive clicks from social media ads. Learn more about our social media advertising services.

Mobile Advertising Services: Info at Touch can create mobile specific ads and landing pages to capture your target audience on their mobile devices. This service will enable you to advertise on mobile devices and use advanced targeting to reach both iOS and Android users. Learn more about our mobile advertising services.

Remarketing Advertising Services: Info at Touch can manage sophisticated remarketing advertising programs which will follow your website visitors across the web with remarketing ads to keep your brand top-of-mind. This service will enable you to show specific ads to users based on which part of your website they visited. Remarketing can bring visitors back to your website who started and did not complete a check-out, sign up, or registration process. Learn more about our remarketing services.

Digital Advertising