Facebook advertising services help your business build its online following, increase its brand awareness, and improve its lead generation and revenue-driving efforts with the world’s biggest social media network.
With Facebook's massive audience (it has more than two billion monthly users), as well as advanced targeting options and diverse ad types, it's a must-use advertising channel for companies that want to grow.
At Info at Touch, we offer Facebook ad management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
Benefits of Facebook Ads: The Facebook Advertising Platform Offers Robust Analytics:
Facebook has no limits when it gives you reports and analytics about the performance of your ads. You'll never have to guess or make your own assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step.
You Can Micro-Target Your Exact Audience:
Facebook's targeting capabilities when it comes to the level of granularity are beyond amazing. You can target based interests, behaviors, demographics, age ranges, connections, locations, or languages. You can event target your competitors' fans.
You Can Create Ads Catering to Your Specific Objective:
The act of creating an ad on Facebook is made simple by the platform. It guides you through steps that let you choose the kind of ad, target your audience, and set a timeframe and your budget.
You'll Reach Far More People Than You Ever Will With Organic Posts:
If you’re running a business page, you might not be aware that only the tiniest fraction of your followers even see what you post. It may sound extreme, but it's completely true. Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds - a frustrating algorithm update for business owners everywhere. Even Mark Zuckerberg confirmed that they would be prioritizing posts from friends and family more frequently, effectively putting us business pages on the back burner.
Ads Allow You to Remarket to People Who Have Already Interacted With You:
Remarketing is another way of reaching your target audience, because users who have visited your website in the past will see your ad. Let’s talk about why this matters. The first time people see your business on Facebook or your website, they probably glance at it and don’t go any further, even if you piqued their interest a little bit. And why would they? They don’t know you, and they have no reason to trust you. In the future, if they see your ad again, it gives you a higher chance of converting those people.
With Proper Targeting, You Can Get Clicks and Conversions for Cheap:
That is made possible because Facebook’s CTR (click-through-rate) is steadily increasing due to their of their improved advertising tools. That’s why businesses are learning how to use ads properly. Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target audiences they want to reach, and they can do so for a low cost.
You Can Easily Find New Leads With Facebook Ads:
Once you find your audience that converts the fastest, it's possible to attract people who are just like them by using Facebook’s "lookalike audiences." This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to purchase from you.
You Can Add a Custom Call-to-Action Button:
The majority of digital ads have a CTA (call-to-action) button that will take your audience to the desired destination, like your website. This is effective because you quite literally have to tell people what to do. Then, they’re far likelier to do it. It sounds simple, but it makes a huge difference in the performance of your ads (and your blogs!).
People Are Almost Always on Social Media:
Businesses cannot ignore Facebook. It's huge. It's everywhere. That’s why your business needs a Facebook page - because current and future customers are there. On average, a person spends almost 2.5 hours daily on social media, and Facebook is their go-to.
You Can Easily Scale Your Content Promotion:
If your website always has great content, you want people to be aware of it. That's the reason why you consistently share update across your social media networks. But do you think that's enough? Unfortunately, it's not.
You'll Encourage Customer Loyalty:
Today, a lot of businesses correctly use Facebook pages to help their followers feel like they belong in that community. These pages give businesses a chance to have direct interaction with customers to build their brand image and enhance customer loyalty.
