Individuals visiting the shopping malls are already in the mood to buy. The present age youth is exceptionally cognizant about what they wear, where they wish to eat, what adornments they need to possess, and so forth. Everybody wants to be trendy. Thus, in the event when you are driving a new product or need to get customer feedback before really launching a product, Mall Advertisement ideas would certainly give you a major stimulus. Advertising in Shopping Malls permit open doors for focused, localized marketing. Standees and banners are great examples to capture attention. Advertising in Malls can likewise help in boosting Brand awareness, or build new brands, remind customers about existing brands or even act as an entertainment platform. So if you are thinking of promoting your Brand through Mall Advertising, the opportunities are immense, all you need to be is innovative. who says you have to pursue the pre-defined or well-established ways only, for Advertising in a Shopping Mall? Create disruptive communication and catch the eye of each customer who sets foot in the Mall premises, with your striking innovative adverts. From larger than life cut-outs to 3D multi holograms images, the opportunity to attract the buyer are limitless. And when a smart blend of the strategies is employed, the outcomes can be mystical.
Mall Advertising in Mumbai: Reach the Consumers on Their Path to Purchase
Shopping Malls are one of the most frequently go to places amongst many urban youngsters and families today. What can be a better place to hang out with your family and friends than a Shopping Mall? Usually the average daily footfalls in popular Malls typically ranges up to thousand, and even leaping to lacs on weekends. Thus Mall Advertising offers excellent visibility and opens up fantastic Marketing avenues.
Much like commercial TV, radio or the web, Shopping Centers draw mass audience to a common point where Brands can effectively convey their message; however that is the place most similitudes end. In contrast to TV or radio, Mall is a Point-of-Purchase Advertising Vehicle where buyers can be carried on a rush of intrigue or excitement produced by the brand message and convert it promptly into a buying event.
Types of Mall Advertising in Mumbai:
Entry Arch:
It is a medium of indoor Advertising in Malls. This means placing your Advert at the entry gate of the mall, where it is not likely to be missed by any visitor.
LED Screens:
These screens are usually placed at the center of the Mall premises or where it is most crowded. And highly engaging digital ads are played on the screens.
Standees and Cutouts:
You might have seen various printed rectangular Adverts, standing on the floor, these are nothing but standees. They can be placed anywhere in the Mall premises be it the compound, lobby or corridors.
Drop Downs:
When the Adverts are placed handing from the top, these are called Drop-downs.
Back-lit Signage:
These are the option of Mall Advertisement wherein the Advert is placed on a backlit panel, which is highly attractive and unmissable.
Glass Lift Shaft:
Here the Adverts are placed on the Glass of lift shafts.
Elevator Wraps:
Here the elevators are adorned with company logo and graphics, and looks more like branding the Elevators.
Sampelling:
Brands can also place their products for sampelling under Mall Advertising. It is a unique way of connecting with the consumers, collecting customer feedback and launching new products.
Flag Poles:
You might have witnessed the banners placed on the poles, standing on the open areas of the Malls. These are nothing but Flag poles.
Food Court Advertising:
Brands can also mark their presence at the food courts, while the individuals are in the relaxed mode and resting.
Advertising in Washrooms:
These are the places where brands place their Adverts to enjoy the uninterrupted attention of the audience.
Parking Boom Barriers:
Brands can even Advertise at the Parking barriers to attract the individuals while entering and exiting the malls.
Events:
Various promotional or launch events can also be initiated in the premises of Shopping Malls which greatly benefit in Brand Engagement.
