What is On-Page SEO?
On-page SEO is a method to optimize your webpages adhering to google guidelines to get better rankings on search engines. This in turn will draw more quality web traffic your way and help you get the conversion you so desire, be it letting people know about your business/brand, having them sign up for email updates, enticing them into buying your products/services, etc. On-page SEO techniques must be executed together with technical SEO and off-page SEO tactics for the best, most long-lasting results. Some of the well known On-Page SEO techniques include URLs, Internal linking, title & meta tags, content updation. Let us understand some more pointers which would help you to rank better on Google SERPs in 2020
Why On-page SEO is Important:
People use the internet to satisfy various personal needs, be if to find specific, topical information, communicate with near and dear ones, shop, etc. and if your website does not live up to their expectations, you will quickly lose your top search ranking spot on Google’s SERPs (search engine results page). What this means is that guiding people to your website from Google’s search results page will be in vain if they are unhappy with the experience you provide on your website. While good content forms the very foundation of a lucrative business, on-page SEO is a critical component of content marketing. If you are in it for the long haul and want to build a good online reputation for yourself, you cannot afford to ignore on-page SEO.
The On page SEO campaigns deployed by our experts provide maximum avenues for an exposure boost for your online brand presence. This provides momentum to the volume of qualified site traffic, engagement, and the CTR (click through ratio). Some of the key elements that our on page SEO company looks into include: Meta Tags:
We go at the source code level and ensure that the meta tags are optimized to carry the keywords for which page needs to rank. The short and crisp tags delivered by our on page SEO India experts ensure that readers know the page description and the brand behind the page.
Title Tags:
We understand that page titles are one of the most influential on page SEO success factors. We carefully craft the page title for every single webpage that you need to be crawled by Google bots to help readers know what the page is about.
Meta Descriptions:
By adding relevant keywords and making the short text descriptive, people on the search engine results page can see a broader description of the page. This helps them decide if the page is relevant to their search query. When your page ranks well and is relevant to the search query via our on page SEO India agency, your brand delivers a superior search experience, which in turn, boosts the likelihood of successful conversions.
Meaningful URLs:
We provide search engine friendly URLs instead of random combination or alpha-numeric text. It shows the menu/sub-menu hierarchy of the data. This helps search bots to process the data on the URL and determine page relevance.
Crucial HTML Tags:
Our on page optimization services also looks at other vital HTML tags. These include various ranking signals like alt-image tags and H1 to H4 header tags. With this, we ensure that the search engine can crawl the site successfully and provide a rankings boost.
Quality Content:
Content is the one factor that helps establish a closer connection between the users and the brand. Our on page SEO company makes sure to draft quality content on the webpages and on the blogs without keyword stuffing. This not only makes the content immensely interesting to read, but also helps the search engines to determine the relevance of the webpage for a given keyword phrase.
Internal Linking:
We interlink the content at meaningful places so that readers get a better reading experience and search engines can elevate the credibility of the page. It also improves the navigation of the site.
Broken links and site load time checks:
Our on page SEO services also assess broken links inside the website. Once these W3C errors are rectified, the search engine can crawl the site better and reward a well-structured site with better rankings.
Schema Analysis:
Our on page SEO India agency carries out a comprehensive check on the schema structure of the website. We abide by the Schema.org’s guidelines so that search bots can understand your website better. This helps in improving the way your site appears on the search results and be rewarded with better ranking.
Code to Text Ratio:
Our on page SEO India experts also optimize the code to text ratio to ensure that search spiders can consider the content relevant enough for the readers to obtain helpful information.
