Magazine Advertising

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Magazine Advertising

Magazine advertising in Mumbai has been used by advertisers to reach out to their consumers for a long time. Magazine advertising cost is one of the lowest to reach out to a niche segment. Advertising in magazine gives an advertiser the capability to reach out to his consumers in a well defined context. Print ad format of magazines advertising also gives an opportunity to engage with readers using interesting creative. The popular magazine categories for advertising in Mumbai are Interior design magazines, in-flight magazines and current affairs magazine. There is also a long list of popular journals in Mumbai which are available for advertising. The Info at Touch is one of the best magazine advertising agencies in Mumbai and provides the best discounted rate for magazine advertising.

Advertising options in Magazines:
Regular print ads are most popular ad type for magazine advertising. However, advertisers while choosing to place ads in magazines can also pick from innovative magazine advertising options such as gatefolds, thick tabs and placing product samples in magazines. Advertising cost in magazine is higher for innovations as compared to price of an ad which is a regular magazine print ad.

Magazine advertising rates in Mumbai:
The rate for advertising in magazines depends on the number of readers of the magazines and how targeted the reach is. Advertising rate also depends on the page size. Advertising cost for a half page ad in a magazine will be less than that the advertising cost of a full page ad in the same magazine. Cost of innovative ads in magazines is more expensive than regular ads. You can find the card rate for advertising in magazines in Mumbai along with best discounted price of magazine advertising at The Info at Touch. We have updated best rates for advertising in more than 1000 magazines in Mumbai.

Ad format for magazine ads:
Every magazine has a different ad size. You can check the exact dimension for all magazines in Mumbai at The Info at Touch magazine planning tool. Magazine ad needs to be provided in .PDF format to the magazine advertising agency.

Advantages of advertising in magazines:

  • Magazine ads capture focused attention
  • Popular magazines lend credibility to a brand advertising in their magazine
  • Magazine advertising is targeted
  • Magazine ads offer a lasting message
  • Advertising through magazine allow in-depth, detailed communication of the entire brand story.
  • Magazine advertising provide opportunities for placing inserts in the magazines, advertorials and a variety of size and positioning options to meet any advertiser's specific creative needs.
  • Magazines provides clutter free and category focussed editorial environment to your product / services.
  • Magazines offer credibility and imagery creation runoffs to products advertised in premium publications.
  • Magazine as medium offers one of the most discerning readership profiles.


Life of a magazine has much longer life since it not only goes through the readers hand but also the family members and their acquaintances further. For every hand the magazine passes so does the advertise hits another mind in its journey of readership. If the magazine has high credibility in the readers market then the advertisement also is seen as a value oriented subject.

The advertisement is sure to benefit the product in many ways. There is further advantage in being associated with a national level magazine, such that the magazine already has national wide readership presence and also regional readership in the local language benefits the ad from reaching every corner of the country wherever direct advertising was not possible for the product.

One has the advantage of reaching a targeted readership by being associated with a magazine that's specialized on a particular category of age, art, interest, domain, sex and belief. For example if a men's product is advertised in men, women oriented magazine then its reaches the said audience faster and directly helps in the analysis of product sale boost.



Magazine Advertising









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